Travelocity Case Analysis

Travelocity Case Analysis Steven L. Wade Travelocity: Click to Get international with Travelocity Case drumhead: Travelocity was created in 1996 at Tulsa International aerodrome as a secondary of SABRE Holdings, itself a subsidiary of American Airlines and began crack customer feeler to its electronic reserve system, SABRE, on the CompuServe tuition Service in the 1980s, under(a) the EAASY SABRE tick off name. This emolument was extended to America Online in the 1990s. Travelocity.com was the prototypic website that allowed customers access to SABREs pabulum and schedule information and to reserve, book, and purchase tickets without a pilgrims journey agentive role or broker. The site likewise permits customers to book hotel rooms, allow cars, cruises and incase vacations. Travelocity gained momentum after AOLs trip out accession became associated with the brand in 1999. SABRE negotiated a merger of Travelocity with another(prenominal) web pass company, Prev iew Travel in 2000. In March 2002, Travelocity acquired pass away minute travel specializer Site59.com. In 2004, Travelocity introduced The Roaming gnome and the Gnome has been a staple in Travelocitys advertising ever since. Travelocity acquired lastminute.com in 2005 to take in tautological of 30 more brands under its banner in the UK.

Travelocity has also developed and launched a merchant hotel business, dynamic packaging functionality, and a private-label (ASP) distribution network, the Travelocity Partner Network. secern Marketing Issues: SWOT Strengths Travelocity.com was the first website that allowed consumers to reserve, book, and purchase tickets without the help of a travel agent or broker. The site also per! mits consumers to book hotel rooms, rental cars, cruises and packaged vacations. The Travelocity justify and the Roaming Gnome also gives Travelocity great injury recognition. Weaknesses Security breaches at Travelocity exposed the personal information of thousands of the online travel companys customers. Names, addresses, phone...If you want to set down a full essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay